Academic Handbook Course Descriptors and Programme Specifications

LADES4108 Visual Intelligence Course Descriptor

Course Code LADES4108  Discipline Art and Design
UK Credit  15 US Credit 4
FHEQ Level 4 Date Approved July 2022
Core Attributes IC
Pre-Requisites None
Co-Requisites None

Course Overview

This course uses the distinctive visual and material fabric of London to develop students’ visual intelligence. Through written exercises, the making of images, study of new technologies and practices of looking, students will map their experiences during the semester in visual terms. They will discover how to look critically, to be aware of the medium that delivers the message, and to analyse images contextually. As a result, they will develop greater awareness of how people’s individual lives, the wider culture and socio-political ideologies are linked together through visual experience and communication practices.  

Course Aims

This course aims to: 

  • Teach students how to look carefully, identify visual features that might be meaningful and describe images accurately.  
  • Develop students’ awareness of the impact of new technologies on the making, distribution, manipulation, reception and perception of images 
  • Increase students’ skills in critical analysis by combining careful looking with the application of relevant methods of contextual analysis 

Learning Outcomes

On successful completion of the course, students will be able to:

Knowledge and Understanding

K1a  Demonstrate knowledge and understanding of theories and techniques of perception. 
K2a  Demonstrate understanding of new technologies, and their effects on practices and systems of communication. 
K3a  Demonstrate critical awareness of how systems of visual communication link dominant ideologies to individual experience.

Subject Specific Skills

S1a  Systematically and critically analyse images and describe them in ways that are precise and meaningful.
S2a  Evaluate the impact of particular media and new technologies on visual communication, thinking or creativity. 
S3a  Identify and apply appropriate methods of contextual analysis to the study of visual images and artefacts.

Transferable and Professional Skills

T1a  Increase awareness of cultural difference and different points of view in practices of seeing and communication 
T2a  Display a developing technical proficiency in written English and an ability to communicate clearly and accurately in structured and coherent pieces of writing.
T3a  Develop communication skills in synthesising visual and written evidence through description, word choice, creative projects and writing.

Teaching and Learning

Teaching and learning strategies for this course will include: 

A minimum of 36 contact hours, typically to include interactive group teaching, co-curriculars, individual meetings, in-class presentations and exams.

Course information and supplementary materials are available on the University’s Virtual Learning Environment (VLE).

Students will receive individualised developmental feedback on their work for this course.

Students are required to attend and participate in all the formal and timetabled sessions for this course. Students are also expected to manage their directed learning and independent study in support of the course.

Assessment

Formative

Students will be formatively assessed in class through class activities, and during office hours. Formative assessments are ones that do not count towards the final grade but will provide students with developmental feedback.

Summative

AE: Assessment Activity Weighting (%) Duration Length
1 Written Assignment 50% 1500 words
2 Written assignment 50% 2000 words 

Further information on the structure of summative assessment elements can be found in the Summative Assessment Briefs.

Feedback

Students will receive feedback in a variety of ways: written (including via email correspondence); oral (within office hours or on an ad hoc basis) and indirectly through class discussion.

Feedback on examinations is provided through generic internal examiners’ reports and are made available to the student on the VLE. For all other summative assessment methods, feedback is made available to the student either via email, the VLE or another appropriate method.

Indicative Reading

Note: Comprehensive and current reading lists for courses are produced annually in the Course Syllabus or other documentation provided to students; the indicative reading list provided below is used as part of the approval/modification process only.

Books

The required course book is: Sturken, M. & Cartwright, L. (2018). Practices of looking : an introduction to visual culture (Third edition.). Oxford University Press. 

A digital version is available for purchase online via VitalSource: Practices of Looking 3rd edition | 9780190265717, 9780190265755 | VitalSource 

Practices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. 

Journals

From blockchain to browser: exhibiting NFTS, part one

https://www.artnews.com/art-in-america/features/nfts-curation-online-exhibitions-crypto-art-1234601534/

Electronic Resources

Meme Studies Research Network (wordpress.com)

Indicative Topics

  • Ways of seeing 
  • Visual language 
  • Mass media 
  • Impact of new technologies 
  • Images and identity 
Title: LADES4108 Visual Intelligence Course Descriptor 

Approved by: Academic Board

Location: Academic Handbook/Programme Specifications and Handbooks/Mobility Courses

Version Number Date Approved Date Published Owner Proposed Next Review Date Modification (As per AQF4) & Category Number
2.1 April 2023 July 2023 Dr Lars Kjaer (Acting Head of Art History) July 2027 Category 1: Corrections/clarifications to documents which do not change approved content or learning outcomes
2.0 October 2022 January 2023 Dr Lars Kjaer (Acting Head of Art History) July 2027 Category 1: Corrections/clarifications to documents which do not change approved content or learning outcomes

Category 3: Changes to Course Learning Outcome

1.0 July 2022 August 2022 Dr Lars Kjaer (Acting Head of Art History) July 2027
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