Academic Handbook Course Descriptors and Programme Specifications
NCHNAP559 Visual Communication of Information Course Descriptor
Last modified on July 8th, 2024 at 2:24 pm
Course Title | Visual Communication of Information | Faculty | EDGE Innovation Unit (London) |
Course code | NCHNAP559 | Course Leader | Professor Scott Wildman (interim) |
Credit points | 15 | Teaching Period | This course will typically be delivered over a 6-week period. |
FHEQ level | 5 | Date approved | June 2020 |
Compulsory/ Optional |
Compulsory | ||
Pre-requisites | None | ||
Co-requisites | None |
Course Summary
This course covers the history of multimedia technology, focusing on the uses of multimedia in website development. Examines the technical and design aspects of basic components of multimedia: text, audio, graphics, video, sound, animation, and virtual reality. Emphasizes the use of multimedia in user interfaces. This is a hands-on course in which learners practice techniques throughout the course.
Course Aims
- Train learners in the use of multimedia technology.
- Introduce learners to website development.
- Train learners in the technical and design aspects of multimedia.
- Expose learners to responsive design techniques.
Learning Outcomes
On successful completion of the course, learners will be able to:
Knowledge and Understanding
K1b | Have critical knowledge of a range of multimedia techniques and how to use them effectively in website development. |
K2b | Have knowledge and a critical understanding of different business environments where digital media is used. |
K3b | Understand how digital media has evolved over time and have an awareness of state-of-the-art media technologies. |
Subject Specific Skills
S1b | Effectively use a range of techniques for multimedia design. |
S2b | Conceptualise and produce effective digital media for website development. |
Transferable and Professional Skills
T1bi | Develop conceptual thinking, reasoning and reflection. |
T1bii | Demonstrate a sound technical proficiency in written English and skill in selecting vocabulary so as to communicate effectively to specialist and non-specialist audiences. |
T2b | Critically evaluate different technical and conceptual approaches to problem solving within this field of study. |
T3b | Effectively communicate arguments, analyses and conclusions. |
Teaching and Learning
This is an e-learning course, taught throughout the year.
This course can be offered as a standalone short course.
Teaching and learning strategies for this course will include:
- On-line learning
- On-line discussion groups
- On-line assessment
Course information and supplementary materials will be available on the University’s Virtual Learning Environment (VLE).
Learners are required to attend and participate in all the formal and timetabled sessions for this course. Learners are also expected to manage their self-directed learning and independent study in support of the course.
The course learning and teaching hours will be structured as follows:
- Off-the-job learning and teaching (6 days x 7 hours) = 42 hours
- On-the-job learning (12 days x 7 hours) = 84 hours (e.g. 2 days per week for 6 weeks)
- Private study (4 hours per week) = 24 hours
Total = 150 hours
Workplace assignments (see below) will be completed as part of on-the-job learning.
Assessment
Formative
Learners will be formatively assessed during the course by means of set assignments. These will not count towards the final degree but will provide learners with developmental feedback.
Summative
Assessment will be in two forms:
AE | Assessment Type | Weighting | Online submission | Duration | Length |
1 | Practical skills assessment (Workplace case study) | 70% | Yes | Requiring on average 25-35 hours to complete | – |
2 | Written assignment | 30% | Yes | – | 1,500 words +/- 10%, excluding data tables |
Feedback
Learners will receive formal feedback in a variety of ways: written (via email or VLE correspondence) and indirectly through online discussion groups. Learners will also attend a formal meeting with their Academic Mentor (and for apprentices, including their Line Manager). These bi- or tri-partite reviews will monitor and evaluate the learner’s progress.
Feedback is provided on summatively assessed assignments and through generic internal examiners’ reports, both of which are posted on the VLE.
Indicative Reading
Note: Comprehensive and current reading lists for courses are produced annually in the Course Syllabus or other documentation provided to learners; the indicative reading list provided below is used as part of the approval/modification process only.
Books
- Flusser, V., (2011), Introduction to the Universe of Technical Images, Minneapolis, MN: University of Minnesota Press
- Reas, C. and Fry, B., (2016), Processing: a programming handbook for visual designers and artists. Cambridge, Mass.; London: MIT Press
- Nixon R., (2009), Learning PHP, MySQL, and JavaScript: A Step-by-Step Guide to Creating Dynamic Websites, O’Reilly
Journals
Learners are encouraged to consult relevant journals on visual communication of information.
Electronic Resources
Learners are encouraged to consult relevant electronic resources on visual communication of information.
Indicative Topics
- How to incorporate multimedia into website design and development
- How to effectively use multimedia for communication to a specialist and non-specialist audience
- What can we learn from the history of multimedia?
Version History
Title: NCHNAP559 Visual Communication of Information
Approved by: Academic Board Location: Academic Handbook/BSc (Hons) Digital & Technology Solutions |
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Version number | Date approved | Date published | Owner | Proposed next review date | Modification (As per AQF4) & category number |
3.1 | May 2024 | May 2024 | Scott Wildman | June 2025 | Category 1: Corrections/clarifications to documents which do not change approved content. |
3.0 | October 2022 | January 2023 | Scott Wildman | June 2025 | Category 1: Corrections/clarifications to documents which do not change approved content.
Category 3: Changes to Learning Outcomes |
2.1 | May 2022 | May 2022 | Scott Wildman | September 2025 | Category 1: Corrections/clarifications to documents which do not change approved content. |
2.0 | January 2022 | April 2022 | Scott Wildman | June 2025 | Category 3: Changes to Learning Outcomes |
1.0 | June 2020 | June 2020 | Scott Wildman | June 2025 |