Biography

Dr. Ahmad Alnajadah is an Assistant Professor in Business at Northeastern University London, where he teaches undergraduate courses in Marketing and International Business to first-year students, as well as Business Fundamentals to professionals enrolled in the Apprenticeship program. He is an Associate Fellow of the Higher Education Academy (AFHEA), a recognition of his dedication to innovative and impactful teaching practices. Additionally, Dr. Alnajadah is an affiliate faculty member with Northeastern University’s D’Amore-McKim School of Business, contributing to its global reputation for excellence in business education.

He earned his PhD from Middlesex University, where his research explored the socio-economic, environmental, and personal factors influencing residential place satisfaction within the multidisciplinary field of place marketing and branding. Dr. Alnajadah also holds an MBA from Kuwait University and a Bachelor’s degree in Advertising from Marquette University in the United States. His diverse academic and professional background equips him to deliver exceptional insights into business education and practice.

Dr. Alnajadah brings extensive professional experience to his academic role. He has worked as a marketing executive for BBDO, a global advertising agency network, and contributed to various industries, including financial services, telecommunications, travel, automotive, electronics, and home furniture. Additionally, he held marketing and exhibition-related roles at Dar al-Athar al-Islamiyyah (DAI), a cultural organization centered on the al-Sabah Family’s private art collection. As an organizational representative for DAI at the United Nations Development Programme (UNDP), he played a pivotal role in rehabilitation projects in Kuwait, including designing training programs for Kuwaiti nationals in cultural communication strategies and media initiatives for museums.

Passionate about international marketing and business, Dr. Alnajadah combines his academic expertise with practical insights to deliver a comprehensive learning experience. His diverse background equips him to confidently address a wide range of business topics, fostering critical thinking and real-world application among his students.

Research

Alnajadah, A. (2025). The impact of personal factors on residential satisfaction: A comparative study of London and Kuwait City [Conference Presentation]. 6th International Colloquium on Place Brand Management (ICPBM), Middlesex University, London, United Kingdom.

P. Khakar and Alnajadah, A. (2024). Conducting international business negotiations in the Middle East and North Africa. Routledge Handbook on Business and Management in the Middle East.